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AFB Training Workshop: Foundation Level – Looking at Conduct through the Lens of Culture

The Foundation Level – Looking at Conduct through the Lens of Culture course will take place over a full day and is split into 3 modules under Chatham House Rule:

  • Workshops – a mix of plenary, breakouts and group exercises. Content will focus on bringing the subject to life through case studies and industry examples. This session will be highly interactive, and all participants can expect to be able to share and discuss ideas and experiences
  • Key takeaways – delegates will receive a summary take away, containing core content, models and suggested further reading

The course takes a holistic view of conduct risk and is aimed at all functions, with a particular interest for risk, compliance, and HR professionals, as well as those who are wishing to gain a deeper understanding of how they can minimise the conduct risks their organisation or function may be exposed to. 


Conduct Risk Awareness

  • Building awareness of conduct risk, including the consumer duty
  • How do you define conduct risk (both intentional and unintentional) and how does it align with organisational culture?
  • Where does conduct risk sit within the overall risk landscape?
  • Who is responsible for conduct risk?

Conduct Risk Measurement

  • How to effectively measure conduct risk
  • How can conduct risk and culture be measured in a holistic way?
  • What controls can be used to mitigate conduct risk?
  • What are the common pitfalls in conduct risk measurement?

Conduct and Behaviour Change

  • How to drive sustainable changes in behaviour using practical examples to bring it to life
  • What tools and methods can be used to drive a shift in behaviour?
  • Which conduct risk challenges can these tools and methods be applied to?
  • What conditions are required to create sustainable behaviour change?

Learning Outcomes

The Foundation course is designed to offer a thorough understanding of how to identify, measure and mitigate conduct risk with a keen focus on how it links to culture.

By the end of the course, you should be able to:

  • Relate tools and methods to your unique organisational conduct challenges
  • Understand tools and methods to drive behavioural change
  • Articulate common pitfalls in conduct risk measurement
  • Articulate an approach to assess risks, map controls and identify metrics to measure impact
  • Articulate a best practice approach to conduct risk measurement
  • Understand how to build awareness of conduct risk within your team
  • Recognise the links between conduct and other forms of risk
  • Understand how to define/refine a conduct risk framework for your organisation
  • Articulate what conduct risk is (both intentional and unintentional) and how it relates to culture


Liz Hirst
Liz Hirst has significant cross-sector experience leading transformation programmes focused around culture change, conduct risk and organisation design. She has supported Global Investment Banks working directly with the C-suite to enhance their conduct risk frameworks, risk assessment processes and controls. She has also worked with Retail Banking clients on a range of people transformation programmes including conduct risk, cultural transformation and organisation design.

Tasmin Howells
Tamsin Howells is a talented culture, organisational insight and people change specialist with a focus on engagement and behavioural change with extensive experience in global banks and transformation. She has extensive in-house experience working with Global Retail Banks to influence and drive their culture change agenda. She is passionate about using an insight-led approach to drive sustainable change, building work environments that are transparent, open and inclusive, and working collaboratively to become values-based and purpose-led.


Venue:       In-person, Central London venue

Date:          Wednesday 18 September 2024

Time:         09:00 – 17:00 (Registration, refreshments and light breakfast from 08:30).

Price:        £999 plus VAT (breakfast, snacks, lunch and drinks will be provided throughout the day).  Course limited to 20 participants

For further information, contact